Premier Consultants - OD, Community-Economic Development & “P4” Real Estate Projects
The "old" advertising business of TV, Print and Ads, has been revolutionized by both the accelerated growth of the internet -- and the ongoing proliferation of technology. Now, the introduction of digital media and mobile technology, has established the unprecedented growth of "digital media advertising".
As a result of digital media advertising, New Media Ad Agency (NMAA) is helping many small businesses and civic/social service organizations -- that once did NOT have the dollars to support a large advertising budget like many private corporations; but now they all have the opportunity to leverage the digital media world and mobile technology, to both compete and thrive in the "new marketplace" of the 21st century.
When the metrics for the "impact of our dollars" has become the hallmark of "good stewardship" in today's climate, the ever-increasing digital divide brings even greater stress to public, private and nonprofit organizations that can't keep up with the proliferation of new and emerging technologies; especially as "artificial intelligence" (AI) becomes more prevalent in a marketplace dominated by "efficiency models", innovation and best practices.
NOTE: 75% of internet use in 2017 will be mobile; Mobile adspend will total $134 billion
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